Is it possible to increase the value of a property in the eyes of a potential client before sale? Of course, it is enough to use home staging. Thanks to it, the property will gain an advantage on the housing market, and you will sell the apartment faster. What is home staging? What rules govern the home staging technique and is it worth using when selling luxury real estate?

WHAT IS HOME STAGING – A FANCY OR A NECESSITY?

Home staging is a popular trend that allows you to increase the value of real estate on the market and attract customers. There is a reason – the competition on the market is so great that it is worth increasing the attractiveness of our house and apartment in order to finalize the transaction quickly. Home staging is the preparation of a property for sale, the purpose of which is to present it in the best possible way in the eyes of a potential buyer. The interior of the house or apartment you want to sell should resemble a hotel and not a private, personal space.

DOES HOME STAGING REALLY WORK?

Do you think the demand on the real estate market is so great that you shouldn’t have any problems selling your flat or house? A good location, adequate size, friendly environment and rich infrastructure may not be enough, especially if the sale concerns a luxury property. Customers focused on prestigious houses, apartments and penthouses are also waiting for attractive photos showing the property at its best. The first impression is important not only when making friends, but also when choosing an apartment. That is why home staging brings measurable effects in the form of an increase in the value of the property. And although it is still in its infancy in Poland, it has been triumphant abroad for a long time.

THE MOST IMPORTANT HOME STAGING RULES

Do you want to know where to start home staging? To achieve the intended goal, it is worth following a few rules that are successfully used by companies dealing with home staging techniques professionally.

1. Thorough CLEANING

The property should look elegant and aesthetically pleasing, so don’t forget to carefully organize the space. Belongs:

• off the dust,
• clean joints, floors and windows,
• remove stains, runs,
• wash curtains and curtains or replace them with blinds.

2. AIRING

A well-ventilated apartment looks much better – don’t forget about it! If you want to apply a subtle fragrance, you should also ventilate it after spraying it (a few hours before the scheduled visit of buyers).

3. REFRESHING THE SPACE

Home staging does not require renovation, but it is worth refreshing the interior so that it presents its advantages in all its glory. First of all, any defects should be removed (e.g. leaking tap, broken handles, broken door handles). It is also worth repainting the walls with neutral and light colors, e.g. gray, beige or white, which optically enlarge the space.

4. CREATE A SPACIOUS, NEUTRAL INTERIOR

Are family souvenirs very important to you? Remember that for a potential buyer, not necessarily. Therefore, keep them when presenting an apartment for sale or taking photos. Photographs of your children in frames, posters and a family tree on the wall will certainly not work – the future resident of the real estate wants to feel that it can be their own space.

5. REMEMBER ABOUT LIGHTING

If you are going to take photos of the property you are selling, do not forget to provide adequate lighting. The photos should show the interior in natural light, preferably in the warm season. Nothing makes you feel more positive than the sight of green leaves in the background. Bright rooms give the impression of more spaciousness.

6. EXTRAS – YOUR ALLY AT TECHNICE HOME STAGING

The interior of the house or apartment being sold should not be completely empty. To ensure coziness, it is worth focusing on attractive accessories, such as:

• scented candle and clean folded towels in the bathroom
• pillows on the sofa in the living room,
• a made-up bed in the bedroom, covered with a light-colored bedspread,
• fresh flowers in the bedroom and a fruit bowl in the kitchen.

7. FRAGRANCE AND MUSIC – AFFECT THE SENSES WHEN SALES REAL ESTATE

Want to influence the mood of a potential buyer? Take care of soft background music and a subtle fragrance from the air freshener. You can be sure that the buyer will feel love at first sight!

8. CANCEL THE EXCESSIVE FURNITURE

The interior of the apartment you are selling should not be empty, but you should also not overdo it with the number of pieces of furniture. It is worth focusing on one expressive element around which the entire arrangement focuses. It can be, for example, a large sofa or a corner in the living room, and a double bed in the bedroom. The excess of lumps can turn out to be overwhelming, appear disordered and, consequently, discourage the potential future owner.

9. MIRROR NOT ONLY IN THE BATHROOM AND HALLWAY!

Do you want to visually enlarge the space without repainting the gray or beige and clean walls? Instead, you can install mirrors in the rooms that reflect light, making the rooms appear much larger.

10. DO YOU SELL A HOUSE? TAKE CARE OF NOT ONLY THE PROPERTY, BUT ALSO ITS ENVIRONMENT

First impressions are the most important – if you have a house to sell, make your best presentation before potential buyers even enter the house. Take care of the garden – it should be manicured and the plants should be watered. Also take care of the driveway and pavement – just clean it, and the dazzling effect is guaranteed!

11. BALCONY? TERRACE? THEY ALSO MUST NOT BE FORGOTTEN!

The balcony and terrace are an integral part of the house that buyers will definitely want to see. Therefore, it is worth arranging it properly, deciding on garden furniture, herbs or flowers in pots, which suggest that it is a great place for a morning coffee or a candlelight dinner.

HOW MUCH DOES HOME STAGING COST?

Home staging does not involve large expenses – its essence is not a thorough renovation, but the adaptation of the interior in such a way that it is universal and appealing to most people. Typically, the price is between 1% and 3% of the property value. It is worth investing, however, because according to research and estimates, the price of real estate after the changes under home staging is 10% higher than that of flats and houses that have not been properly prepared for sale.