Bvlgari Hotel Roma – Roman elegance with a new twist

In the heart of Rome, in Piazza Augusto Imperatore, a monumental building from the 1930s has regained its splendour thanks to a brand that has been synonymous with Italian excellence for over a century. The Bulgari Hotel Roma is no ordinary hotel. It is a sophisticated reinterpretation of Roman tradition in the spirit of contemporary luxury that does not shout, but whispers. Surrounded by history – from the Mausoleum of Augustus to Via Condotti – it combines the energy of the city with the tranquillity of a private sanctuary.

It is a place that seems to breathe in the rhythm of Rome. High arcades, travertine stone and the geometric harmony of the Italian Rationalist-style façade create a frame in which every detail matters. Bulgari did not try to escape history – on the contrary, it made it a starting point. The design is the work of Antonio Citterio Patricia Viel, a duo that has been setting a new tone in the global architecture of Bulgari hotels for years. Their approach is a combination of simplicity, light and form, where material becomes emotion. Navona marble, mosaics inspired by Roman baths and golden fabrics give the interiors a warmth that balances the monumentality of the structure.

The hotel opened in 2023, but its spirit seems older. It is a return of the brand to its roots – to the city where Sotirio Bulgari opened his first jewellery boutique in 1884. Now, almost 140 years later, it has returned here in a different form – not on the finger, but in space. The Bulgari Hotel Roma is architectural jewellery – noble, durable, built to last for generations. For visitors, it is not just a place to stay, but a journey into the world of design and heritage.

Each of the 114 rooms is different, but they share a common philosophy: simplicity as the highest form of elegance. The Bulgari Suites offer views of Piazza Augusto Imperatore and the Mausoleum of Augustus – a symbolic connection between the past and the present. The interiors are like jewellery: proportions, textures and light play together in harmony. The colours are inspired by ancient frescoes and precious stones – ochre, amber and onyx. It is a space where it is difficult to say where the hotel ends and the work of art begins.

The Bulgari experience also includes cuisine. Il Ristorante – Niko Romito, run by a chef awarded three Michelin stars, redefines Italian gastronomy in a haute couture version. Romito focuses on purity of taste and simplicity of composition – each dish is balanced like a jewel that needs no excess. Among guests, there is a consensus that his spaghetti with tomatoes is the essence of Italian minimalism – simple, ingenious, perfect. On the terrace of Il Caffè, you can enjoy an espresso or a glass of Prosecco while watching the sun set over the rooftops of Rome.

No less spectacular is the spa area, inspired by the Baths of Diocletian. The turquoise-filled pool reflects the light like a lake in the middle of a marble grotto. It is a place where silence has its weight. Guests say that it is difficult to talk about relaxation here – it is more like a state of meditation. Bulgari Spa Roma is like a chapel of tranquillity, where luxury is defined by calm rather than glamour.

Bulgari Hotel Roma also stands out for the way it incorporates art into its DNA. The lobby and corridors feature works by contemporary Italian artists, bronze sculptures and photographs that dialogue with the classic architecture of the building. As a result, the space becomes not only a hotel, but also a gallery – a living one, changing with each hour of the day. Guests here are not tourists – they are participants in an aesthetic experience.

What makes the Bulgari Hotel Roma unique is its emotional consistency. In a world where luxury can be noisy, here silence and balance reign supreme. This is a hotel that does not need marketing – just step inside to feel its magnetism. In the article ‘Rome: the eternal city in a new light’, we wrote that contemporary Italian elegance lies in the ability to combine the past with the present – the Bulgari Hotel Roma is the most beautiful proof of this.

The Bulgari boutique is located right next to the hotel – and this is no coincidence. The brand invites you into a world that goes beyond luxury products to create a complete experience. This is a concept that Bulgari has developed in its hotels from Milan to Dubai: a combination of hospitality, design, culture and emotion. Italian tradition with a modern twist. As stated in the article ‘Italian elegance: the art of contemporary luxury’, it was the Italians who gave the world the concept of style that never ages.

The Bulgari Hotel Roma is a place where every detail matters. Golden handrails, hand-woven carpets, the discreet scent of bergamot wafting through the air – everything has been designed to appeal to the senses. In the evening, when the city lights are reflected in the glass facades, you can see how the hotel becomes part of Rome – not a competitor, but its contemporary echo.

This is not a hotel for everyone. It is a space for those who value the balance between aesthetics and emotion, for those who know that true luxury begins where the show ends. The Bulgari Hotel Roma is like subtle jewellery – discreet but unforgettable.

At a time when travel has become more superficial, this place restores its depth. It reminds us that beauty is not a coincidence, but a choice. And that in a world that is changing ever faster, there are places that do not lose their significance – they create it. Bulgari Hotel Roma is one of them.