In the world of luxury watchmaking, there are brands whose products accurately measure time while telling its story. Breitling is one of the major players in the industry, so it is not surprising that it has undertaken an innovative initiative called Breitling Rewind. It is a programme that responds to new trends in watch collecting. Thanks to the programme, we can take a journey through decades of master craftsmanship, encountering unique vintage models, carefully restored and ready to measure time on collectors’ wrists.

Breitling Rewind debut – Paris 2024

The first edition of Breitling Rewind was unveiled at the exclusive Pre-Loved Reluxury Show in Paris, which took place from 14 to 16 November 2024. In this unique space, Breitling presented nine carefully selected vintage models. After the end of the fair, the watches were taken to the brand’s Parisian boutique, where they delighted connoisseurs and collectors for weeks.

Watches with a history reflect the personality of their owner

Every watch that goes into the Breitling Rewind collection passes through the hands of experts from the Breitling Heritage Department. They make sure that the renovations preserve the authenticity and character of the original models. In addition to being able to purchase these unique pieces, customers have the opportunity to consult with experts who share their knowledge of the history of individual models and their collector’s value.

As Breitling CEO Georges Kern emphasises: ‘Watches are not just tools for measuring time – they are a reflection of their owner’s personality. Breitling Rewind allows customers to immerse themselves in the history of our brand by discovering watches that have stood the test of time and continue to fascinate with their design and functionality’.

Gianfranco Gentile, Global Head of Heritage at Breitling, adds: ‘Every watch tells its own story. We want these extraordinary models to find new owners who will appreciate and cherish them for years to come.’

The greatest icons of the Breitling Rewind collection

The models presented in the first edition of the project include true pearls of watchmaking. Here are a few of them:

Navitimer Mk2.2, ref. 806 from 1962 – an icon of aviation, combining precision with timeless design.
765 AVI Mk1, ref. 765 from 1953 – a classic pilot’s watch, famous for its exceptional readability.
Cosmonaute Mk6, ref. 809 from 1967 – a watch that accompanied astronauts in space.
Unitime Mk2, ref. 1765 from 1969 – created for travellers, enabling them to keep track of multiple time zones.
Chrono-Matic, ref. 2111-15 from 1972 – a revolutionary model combining an automatic mechanism with a chronograph.
Chrono-Matic Yachting, ref. 7651 from 1969 – a watch dedicated to yacht racing, distinguished by a unique countdown system.
Aerospace, ref. F5606231/C158 from 1994 – an ultra-light model that revolutionised aviation precision.
Breitling Rewind – a journey through time

Breitling Rewind is not only a collection of exceptional watches, it is also a dynamic project with a mission. Every year, the project will visit new locations. After Paris, the collection will travel to the United States, the United Kingdom, Germany, Japan, Hong Kong and Singapore, offering collectors from all over the world the chance to acquire unique Breitling models.

This initiative is part of the brand’s 140th anniversary celebrations, which also include Breitling’s Heritage Department pop-up museum Then & Now in Zurich and the Time Capsule exhibition. Breitling Rewind is part of this strategy, showcasing the brand’s evolution and emphasising its heritage in a modern context.

An investment in timeless elegance

For collectors and enthusiasts of exclusive timepieces, Breitling Rewind is a unique opportunity to become part of history. Each watch is sold exclusively on-site at events and comes with Breitling’s International Warranty, valid for two years from the date of purchase. Buying at an event is not only an investment in a watch with guaranteed precision and quality, but also an investment in timeless style.

Breitling Rewind proves that true icons never go out of fashion – they simply increase in value.